7 Best Copywriting Courses in 2023

Calling all wordsmiths! Are you ready to transform your copywriting skills from good to extraordinary? In today’s world of digital marketing, SEO copywriting is more important than ever. Let’s take a dive into the best copywriting courses.

This guide reviews and ranks my 7 picks for best copywriting courses, followed by my top 4 categorical recommendations…

So, how do you up your game and stay ahead of the curve? Enrolling yourself in one of the best copywriting courses available is the answer. Ditch that cap and gown, though – I’m not talking about a college degree.

I’m talking about self-paced courses designed by industry pros with a solid reputation for turning rookies into rockstars.

What Are the Best Copywriting Courses?

Take a quick glance at the best copywriting courses, or keep scrolling for in-depth reviews that’ll leave you fully informed.

• Unlock the Secrets to Seven-Figure Success in Direct-Response Writing: AWAI’s Accelerated Program for Seven-Figures.
• Craft compelling copy that converts – for beginners: Skillshare’s Copywriting for Beginners.
• Join a Supportive Community of Expert Copywriters and Grow Your Business: The Copywriter Club.
• Master the art of persuasive copywriting and boost sales: Udemy’s Copywriting Secrets.
• Master high-converting copywriting and become a certified SaaS Copywriter: Copyhackers.
• Master Content Marketing Strategies for Business Success: Copyblogger’s Content Marketing Certification Program.
• Write Copy That Sells Without Being Salesy – Guaranteed Results: Copywriting Academy by Ray Edwards.

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1. AWAI’s Accelerated Program for Seven-Figures

Unlock the Secrets to Seven-Figure Success in Direct-Response Writing.

Overview

I confidently say that AWAI’s Accelerated Program for Seven-Figure Copywriting is the industry’s gold standard for mastering persuasive writing. The program offers an all-encompassing approach, giving you the skills to excel in today’s competitive direct-response market.

With proven secrets and techniques that have sold billions of dollars worth of products under its belt, this is one of the best copywriting courses that will guide you through every aspect of the direct-response industry, from business knowledge to crafting powerful sales letters.

This hands-on program lets you “write while you learn how to write,” building a diverse portfolio as you break into the business at your own pace – whether that takes just six weeks or up to a year.

Key Benefits

• Complete online course for long-form copywriting and digital marketing era techniques.

• Self-paced learning with the option to finish in as little as six weeks.

• Expert feedback and direction are provided on your writing throughout the program.

• Designed to help aspiring writers achieve seven-figure success.

• Developed by the American Writers & Artists Institute (AWAI), a trusted name in copywriting education since 1997.

• Suitable for anyone looking to enhance their writing skills, from beginners to experienced writers.

Pricing

AWAI’s Gold Standard Accelerated Program for Seven-Figure Copywriting starts today for $497.00. In addition, AWAI has dozens of free and $49 training courses.

Pros

• Proven tips and techniques that have sold billions of dollars worth of products.

• Hands-on program for quickly breaking into the industry.

• Chance to win a $10,000 contract from AWAI.

• Reputation for producing top-notch writers sought after by the biggest direct marketing companies in the world.

Cons

• High upfront costs may be a barrier for some.

• Intensive program requires significant dedication and effort.

• Success is not guaranteed, as with any career path.

My Take

The AWAI Accelerated Program for Seven-Figure is perfect for aspiring copywriters looking to start a lucrative career in direct response.

With top training and support from experienced professionals, this program offers the perfect foundation and resources needed to take your writing skills to the next level. Get started today and unlock your potential!

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2. Skillshare’s Copywriting for Beginners

Craft compelling copy that converts – for beginners!

Overview

What sets this course apart as my next pick are the fill-in-the-blank templates for various types of copy, such as headlines, subheadlines, and call-to-action buttons. Another standout feature is the inclusion of exercises to combat writer’s block.

With unlimited access through a Skillshare subscription, this course will elevate your understanding of web-specific writing techniques while providing hands-on experience with each lesson.

At just over an hour, Skillshare’s Copywriting for Beginners packs plenty of value into its concise curriculum without overwhelming learners with too much information or jargon-filled explanations.

After completing this professional-level copywriting training by industry veteran Jesse Forrest, you’ll be well-equipped with actionable strategies and ready to tackle any web-based copywriting project thrown your way!

Key Benefits

• Learn the fundamentals of web copywriting in just over an hour.

• 17 lessons packed with practical tips and insights.

• Great for beginners or experienced writers looking to improve their web copy skills.

• Taught by industry experts on Skillshare’s easy-to-use platform.

• Lessons cover everything from writing headlines to crafting effective CTAs.

• Develop essential skills to grab readers’ attention and convert them into customers.

Pricing

This class is available with a Skillshare subscription, paid course which offers unlimited access to every class taught by industry leaders and working professionals.

You can start with a Free 7-day Trial or Get 50% off your first year of Skillshare for a limited time.

Pros

• You’ll learn to write attention-grabbing headlines for your content.

• Differentiate between content writing and copywriting.

• Elevate your online presence by mastering techniques to stand out from the competition.

• Ready-to-use templates for crafting effective CTAs, subheadlines, and more.

Cons

• Only offers beginner-level instruction, not a good choice for writers with more advanced copywriting experience.

• Limited direct feedback or interaction with the instructor.

• Requires a subscription to Skillshare’s online learning platform, which may be an additional expense for some users.

My Take

This free copywriting first course is perfect for beginners looking to stand out in the digital world. Whether you’re a freelancer, entrepreneur, or marketer, Skillshare’s Copywriting For Beginners will teach you all the tools and techniques needed to write engaging, persuasive content.

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3. The Copywriter Club

Join a Supportive Community of Expert Copywriters and Grow Your Business.

Overview

The platform offers a supportive community where professionals can connect and collaborate with other skilled copywriters and experts within the field.

The standout features of The Copywriter Club, number 3 on the best copywriting courses list, include various educational programs for different experience levels:

• The Copywriter Accelerator is perfect for those looking to build their business from scratch.

• Copywriter Think Tank is a 12-month mastermind experience designed to elevate existing skills.

• An all-encompassing monthly membership program called The Copywriter Underground focuses on growth strategies for your business.

Tons of resources like blogs and podcasts keep you informed while networking events facilitate professional development.

Key Benefits

• Exclusive membership-based community for high-end copywriters.

• Access to top-level SEO strategies and expert advice.

• Opportunities for collaboration, networking, and project referrals.

• Regular online events and workshops with industry leaders.

• Extensive resources and tools for improving writing skills.

• Supportive environment focused on growth and success in the field.

Pricing

$87 per month and $783 annually for the Copywriter Underground membership which gives you access to 25 courses and workshops.

Pros

• Supportive community of experienced copywriters and industry experts.

• Access to educational programs tailored to your level of experience.

• Valuable resources through blogs, podcasts, and other materials.

• Opportunities for professional growth and networking events.

Cons

• Membership fees may be too expensive for some aspiring copywriters.

• Educational programs are limited to the copywriting industry only.

• Networking events and collaborative projects may not be accessible or relevant to all members depending on their location and niche.

My Take

The Copywriter Club is perfect for busy copywriters looking to strengthen their skills and grow their business.

This comprehensive platform is highly recommended for both novice and experienced copywriters alike looking to excel in their businesses in this competitive industry.

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4. Copyhackers

Master high-converting copywriting and become a certified SaaS Copywriter.

Overview

Copyhackers has comprehensive training programs, crash courses, eBooks, and other resources such as the Certified SaaS Copywriter Program and Master of AI Copy, which I’ll get into.

Companies like Shopify have benefited from Copyhackers’ expertise through their practical and repeatable conversion copywriting techniques and that’s just one of the reasons it makes my list of best copywriting courses.

In addition to their top-quality content like 10x Sales Pages and The 10x Freelance Copywriter program, members get access to an exclusive network of industry experts led by Joanna Wiebe.

Video tutorials and resource libraries are available on the platform to ensure users become proficient in SEO optimization – a vital skill for high-ranking web content.

Key Benefits

• Intensive training in copywriting techniques and strategies.

• Focus on principles of persuasion and psychology for effective messaging.

• Proven framework for creating high-converting copy across various mediums.

• Expert guidance from experienced industry professionals with a track record of success.

• In-depth analysis of real-life case studies to understand what works and why.

• Constantly evolving curriculum to keep up with changing industry trends.

Pricing

Copyhackers provides free online courses, articles, and handbooks to help you reach the next level in freelance copywriting. But their paid programs are the bee’s knees!

Their full suite of paid copywriting course material offers an impressive selection of 25 expert-led courses ranging from $25 to $1,997, depending on course length and demand.

Pros

• Professional copywriters lead an incredible number of free and paid courses.

• Comprehensive training to boost your copywriting skills with.

• You will save time and money with crash courses and books.

• You can become a certified SaaS copywriter or master AI – generated copy.

• Flagship 10x Sales Pages and Freelance Copywriter programs.

Cons

• Expensive pricing compared to other copywriting courses.

• The program may not be beginner-friendly for those without prior knowledge of copywriting.

• Limited interaction with course instructors and feedback on assignments.

My Take

Overall, Copyhackers provides a robust suite of offerings that empowers users with knowledge on creating compelling copies while simultaneously growing their freelancing or marketing careers.

Combining expert advice from industry leaders with practical strategies proven effective time after time, this exceptional program equips you with everything necessary to achieve remarkable results.

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5. Udemy’s Copywriting Secrets ($29.99)

Master the art of persuasive copywriting and boost sales.

Overview

Packed with insights and techniques from top copywriter Sean Kaye, this course offers lessons on structuring sales copy, utilizing emotional drivers in B2C and B2B contexts, crafting powerful calls to action, and leveraging features, benefits, and advantages.

The real-life examples make it stand out among other best copywriting courses available today. You’ll quickly become a voice in your industry by mastering white papers for generating sales leads or schmoozing bloggers and press representatives for publication opportunities.

With access to three hours of on-demand video alongside articles and downloadable resources, it won’t take long to see a return on investment.

Key Benefits

• 3 hours of video content.

• Accessible on mobile and TV for convenient learning.

• 2 articles are included to supplement your knowledge.

• 43 downloadable resources.

• Certificate of completion to showcase your new expertise.

• Learn from industry experts with proven experience in high-end copywriting.

Pricing

Price: Current price: $29.99 (77% off)

Original Price: $129.99

Pros

• Master the art of writing persuasive sales copy that converts leads into customers.

• Learn emotional triggers to make your copy more engaging and impactful.

• Develop professional press releases and case studies that get published in industry publications.

• Become an authority figure in your field by crafting content that resonates with the reader.

Cons

• May not be suitable for advanced copywriters.

• Does not cover all industries and niches.

• Requires dedication and practice to see results.

My Take

This course will elevate your natural writing skills and prowess to help you break into professional copywriting – whether through salesmanship or marketing expertise. It’s one of the best copywriting courses if you’re out to improve your copywriting skills on a budget – I highly recommend it!

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6. Copyblogger’s Content Marketing Certification Program ($149)

Master Content Marketing Strategies for Business Success.

Overview

I am genuinely impressed by Copyblogger’s Content Marketing Certification Program. Not only does it provide insights into the world of social media, content marketing and copywriting, but it also offers access to eight comprehensive courses covering essential skills for success.

One standout feature is their personalized instruction, allowing members like me to ask questions about my business. This tailored approach has helped me implement strategies with precision and confidence, and is why it belongs on my list of best copywriting courses.

Being part of the vibrant Copyblogger Academy community has been an incredible resource for networking and idea-sharing among fellow entrepreneurs.

Key Benefits

• Comprehensive Content Marketing Mastery Course.

• 10X Copywriting Course included.

• Agency Clarity Course for scaling business operations.

• Access to Open Chat Community and personalized coaching.

• Masterclass Presentations and Weekly Newsletter updates.

• Hot Seat Presentations and VIP event access.

Pricing

The entire Copyblogger Academy is offered for just $149 a year.

Pros

• Has proven methods and strategies for audience building, business growth, and freedom.

• Gives personalized instruction and direction tailored to your specific business needs.

• Provides a vibrant community of entrepreneurs for idea-sharing and feedback.

• Access to powerful systems and automation to free up more time for business growth.

Cons

• High cost for some individuals.

• Limited interaction with instructors.

• Only available online, it may not suit those who prefer in-person learning.

My Take

It’s a solid, comprehensive program for aspiring or experienced copywriters looking to elevate their game. Taking advantage of the insightful courses, personalized coaching opportunities, and invaluable connections will set you up for success in 2023’s competitive market space.

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7. Copywriting Academy by Ray Edwards ($197)

Write Copy That Sells Without Being Salesy – Guaranteed Results!

Overview

Don’t be dissuaded by this one hitting the anchor spot on my best copywriting courses list. It’s worthy of a close look and serious consideration.

The Copywriting Academy, designed by the renowned communications strategist and bestselling author of “How to Write Copy That Sells,” offers an insightful step-by-step guide to writing fast, easy-to-read, and effective copy that drives sales without feeling pushy or forced.

Features include a daily email newsletter filled with valuable tips, tools, and tactics to increase traffic, conversions, and sales. It’s perfect for copywriters working on projects across various industries and entrepreneurs seeking to grow through powerful messaging.

Endorsed by industry veterans like Michael Hyatt and Amy Porterfield, Copywriting Academy delivers theoretical knowledge and practical guidance backed by real-world use cases.

Key Benefits

• Comprehensive digital course on advanced copywriting techniques.

• Access to exclusive resources like the Marketing Your Own Business newsletter.

• Learn from industry experts and their strategies to create high-converting sales copy.

• Easy-to-understand lessons for beginners and advanced writers alike.

• Practice exercises with real-world examples to hone your skills.

• Endorsements by renowned names in the marketing industry, vouching for its effectiveness.

Pricing

Ray Edwards provides loads of free podcasts, YouTube content, and newsletters. But the real professional value is in Ray’s paid memberships:

• Copy Academy Coaching Program: $197/month

• Email Template Vault: $47

• Certified Copywriter Program: $9,997

Pros

• You will gain unmistakable daily copywriting insights and tips from Ray Edwards for better website traffic, conversions, and sales.

• Learn from a renowned communications strategist, bestselling author, and expert copywriter.

• Create effective and non-salesy selling with the step-by-step system of Copywriting Academy

• You’ll boost your copywriting skills for success as a freelancer or entrepreneur with prosperity-driven goals.

Cons

• The program is pretty darn expensive compared to other copywriting courses.

• Some of the content may be repetitive for experienced copywriters.

• The course does not offer live coaching or one-on-one support.

My Take

Yeah, it’s expensive, but Copywriting Academy belongs on the list of best copywriting courses if you’re committed to upping your conversions and sales. With step-by-step guidance from one of the most trusted experts in the field, you will take your copywriting game to a whole new level.

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How Can Copywriting Courses Benefit You?

Awesome! Now that we’ve covered the seven best copywriting courses around, let’s delve into the juicy part – why should you even consider a copywriting course? What’s in it for you?

Dive into a copywriting course, and you’re not just dipping a toe into the world of persuasive writing. No, my friends, you’re plunging headfirst into a pool of benefits.

Let’s start with the obvious, shall we?

• Boost Your Career: Whether you’re a budding freelancer, a business owner, or a marketer, the art of copywriting elevates your game. The golden ticket transforms you from ‘just another face in the crowd’ to the ‘go-to wordsmith.’

• Convert Like a Pro: Effective copywriting is like a high-powered magnet, pulling your audience in and making your call to action simply irresistible. More conversions mean more success, whether you’re selling a product, a service, or even just an idea.

• Master the Power of Words: Copywriting courses give you the keys to the kingdom of language. They arm you with the ability to craft compelling stories, write killer headlines, and manipulate words like a seasoned word chef.

• Expand Your Toolbox: From SEO to direct response, these courses offer a buffet of skills you’ll find absolutely delectable. Your writing repertoire will be teeming with techniques you didn’t know existed!

• Network Like a Boss: Rub virtual elbows with industry gurus and fellow copywriters. You’re not just buying a course; you’re buying an entrance ticket to an exclusive community.

In short, any copywriting course I reviewed is like a secret weapon, sharpening your skills and giving you an edge in today’s competitive digital copywriting landscape.

You might be wondering how I researched and arrived at the choices I arrived at for the top 7 best copywriting courses. Let’s take a look at that next…

Buyer’s Guide: How I Conducted My Research

I considered these critical factors in determining the best copywriting courses: course content and quality; instructor expertise and qualifications; course duration and flexibility; cost, and value for money.

Course Content And Quality

When it comes to choosing a copywriting course, the quality of the content is paramount. I looked for courses that covered all aspects of copywriting, from crafting headlines and calls to action to write compelling copy to structuring persuasive arguments and understanding audience demographics.

Additionally, I checked the courses to see if they taught key SEO concepts like keyword research and metadata optimization. These skills are increasingly important for digital marketing success.

Finally, I looked for courses that offered practical assignments so that you could apply what you learned in real-world scenarios.

Instructor Expertise And Qualifications

One of the most critical factors to consider when picking out the best copywriting courses is the instructor’s expertise and qualifications. I looked for teams who had proof of extensive knowledge of copywriting and experience in the field.

Course Duration And Flexibility

I know as a professional copywriter myself, my time is valuable. That’s why it’s important to consider course duration and flexibility when choosing a copywriting course. I looked for courses that fit my schedule and offered flexible learning options, such as online classes or self-paced modules.

Remember that shorter doesn’t always mean better if the content isn’t comprehensive enough.

Cost And Value For Money

Cheaper courses may seem attractive at first glance, but they may offer little in terms of quality content or support.

During my research, I also focused on reviews from reputable sources. After all, the best copywriting courses should provide practical knowledge, hands-on training, and feedback from professionals who have been there and done that.

Wrapping Up

In conclusion, if you want to improve your copywriting skills and take your career to the next level, investing in a high-quality online copywriting course is worth it. My list of the best copywriting courses could be a solid starting point for your journey.

With top contenders on my best copywriting courses list like AWAI’s Accelerated Program for Seven-Figure and Brian Clark’s Copyblogger Copywriting 101, you’ll gain copywriting skills and insights into crafting compelling content that resonates with your target audience, drives conversions, and builds lasting relationships.

Plus, with self-paced learning options and expert feedback throughout each program, you can develop new skills at your own pace and refine them as needed.

FAQ in Relation to Best Copywriting Courses

Are copywriting courses worth it?

Whatever time you have spent doing that. The most effective way to grow in your career is to start writing. Take the time to learn from the mistakes you made while writing. Copywriting courses are a great way to hone your knowledge and maintain your confidence.

How do you get certified as a copywriter?

Copywriters Certificates. The school requires candidates to do five classes, such as writing for social media posts, networking, writing for the web, and basic research. This class teaches students to create content and analyze them using e-learning technology.

Is copywriting still in demand?

The job of copywriting continues to be highly sought after, and plenty of free writing jobs are available in the field. If your dream job involves writing copy, it can prove lucrative.